"I Respect Whatever Decision You Make!" How Autonomy Support and Exemplars in Short-Form Videos Influence Clinical Trial Recruitment.
This study was designed to test two message features (autonomy support and evidence type) found in clinical trial recruitment videos on social media. Using an online experiment in which 606 individuals watched short-form videos about clinical trials, we assessed the impact of varying autonomy suppor...
| Publicado en: | Health Communication Vol. 40; no. 14; pp. 3100 - 3114 |
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| Autores principales: | , , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Dec2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=189588769&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 189588769 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 10410236 7LW jtl: Health Communication issn: 10410236 maglogo: N pubinfo: dt: Dec2025 vid: 40 iid: 14 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 189588769 184849112 185644933 189588769 189588769 10.1080/10410236.2025.2496745 189588769 ppf: 3100 ppct: 14 formats: tig: atl: "I Respect Whatever Decision You Make!" How Autonomy Support and Exemplars in Short-Form Videos Influence Clinical Trial Recruitment. aug: au: Kirkpatrick, Ciera E. Hu, Sisi Hong, Yoorim Lee, Namyeon Lee, Sungkyoung Hinnant, Amanda affil: College of Journalism & Mass Communications, University of Nebraska-Lincoln sug: subj: Social Media Videorecording Research Subject Recruitment Clinical Trials Patient Participation Evaluation Research Subjects Psychosocial Factors Patient Autonomy Human Funding Source Experimental Studies Patient Attitudes Male Female Adult Middle Age Comparative Studies Random Assignment Analysis of Covariance Logistic Regression Post Hoc Analysis Descriptive Statistics Adult: 19-44 years Middle Aged: 45-64 years Male Female ab: This study was designed to test two message features (autonomy support and evidence type) found in clinical trial recruitment videos on social media. Using an online experiment in which 606 individuals watched short-form videos about clinical trials, we assessed the impact of varying autonomy support conditions (supportive vs. non-supportive) and incorporating exemplars of a previous clinical trial participant's experience (vs. base-rate information about participating). The findings show that communicating about clinical trials with an autonomy-supportive approach can reduce psychological reactance and improve perceived message effectiveness, attitudes toward clinical trial participation, intentions to engage with the content (i.e., "liking" and sharing the content), and intentions to participate in clinical trials. When combined with an exemplar, autonomy-supportive messaging can be especially effective at reducing psychological reactance and improving attitudes toward clinical trials. The findings are well-timed, as researchers are increasingly turning to social media to enhance clinical trial recruitment. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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