"I Respect Whatever Decision You Make!" How Autonomy Support and Exemplars in Short-Form Videos Influence Clinical Trial Recruitment.

This study was designed to test two message features (autonomy support and evidence type) found in clinical trial recruitment videos on social media. Using an online experiment in which 606 individuals watched short-form videos about clinical trials, we assessed the impact of varying autonomy suppor...

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Detalles Bibliográficos
Publicado en:Health Communication Vol. 40; no. 14; pp. 3100 - 3114
Autores principales: Kirkpatrick, Ciera E., Hu, Sisi, Hong, Yoorim, Lee, Namyeon, Lee, Sungkyoung, Hinnant, Amanda
Formato: research tables/charts Journal Article
Publicado: Taylor & Francis Ltd Dec2025
Acceso en línea:Ver este registro en EBSCOhost