Bridging the gap between community and provider perspectives: formative research for HIV prevention radio programming in Zambia.

Background: Zambia's Copperbelt Province maintains HIV prevalence of 11.9% among adults. PMC-Zambia conducted formative research in five districts (Ndola, Kitwe, Chingola, Kalulushi, Mpongwe) to inform a Radio Talk Show (RTS) addressing HIV prevention and pre-exposure prophylaxis (PrEP) uptake. Meth...

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Publicado en:Journal of Communication in Healthcare Vol. 18; no. 4; pp. 324 - 331
Autores principales: Vanaria, Robert J., El-Afandi, Mary C. T., Cereser Aguirre, Natalia Gabriela, Chembe, Shadrick, Bwalya, Benson, Zulu, Olivia, Kalonga, Charles, Joseph, Berlyn, DiChiara, Samuel, Riley, Amy Henderson
Formato: research tables/charts Journal Article
Publicado: Taylor & Francis Ltd Dec2025
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Dec2025
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      pub: Taylor & Francis Ltd
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        10.1080/17538068.2025.2586949
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        atl: Bridging the gap between community and provider perspectives: formative research for HIV prevention radio programming in Zambia.
      aug:
        au:
          Vanaria, Robert J.
          El-Afandi, Mary C. T.
          Cereser Aguirre, Natalia Gabriela
          Chembe, Shadrick
          Bwalya, Benson
          Zulu, Olivia
          Kalonga, Charles
          Joseph, Berlyn
          DiChiara, Samuel
          Riley, Amy Henderson
        affil: Population Media Center, South Burlington, VT, USA
      sug:
        subj:
          Pre-Exposure Prophylaxis
          HIV Infections Prevention and Control
          Health Information
          Radio
          Attitude to Health
          Health Personnel
          Attitude of Health Personnel
          Human
          Male
          Female
          Adolescence
          Adult
          Middle Age
          Zambia
          Funding Source
          Qualitative Studies
          Focus Groups
          Interviews
          Audiorecording
          Thematic Analysis
          Stigma Prevention and Control
          Judgment
          Medication Compliance
          Family Planning
          Fear
          Truth Disclosure
          Maternal-Child Health
          Gender-Based Violence
          HIV Infections Drug Therapy
          Anti-HIV Agents Therapeutic Use
          Adolescent: 13-18 years
          Adult: 19-44 years
          Middle Aged: 45-64 years
          Male
          Female
      ab: Background: Zambia's Copperbelt Province maintains HIV prevalence of 11.9% among adults. PMC-Zambia conducted formative research in five districts (Ndola, Kitwe, Chingola, Kalulushi, Mpongwe) to inform a Radio Talk Show (RTS) addressing HIV prevention and pre-exposure prophylaxis (PrEP) uptake. Methods: We employed focus group discussions (FGDs) and key informant interviews (KIIs) across the districts. Semi-structured guides explored HIV perceptions, stigma, and PrEP awareness. Thematic and narrative analyses identified patterns and stakeholder perspectives. Results: Significant perception gaps emerged between healthcare workers reporting decreased stigma and community members describing persistent discrimination. PrEP awareness remained critically low with widespread misconceptions confusing prevention with lifelong treatment. Youth particularly feared partner suspicion and peer judgment, while older adults cited religious influences and relationship concerns as barriers. Conclusions: Findings reveal urgent need for targeted health communication bridging provider-community perception gaps, addressing misconceptions through expert dialogue, and leveraging interactive formats to reduce stigma while promoting informed HIV prevention decision-making.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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