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A Study on the Use of Digital Marketing Tools in Accommodation Businesses: The Case of Bolu.

This study aims to evaluate how 3-star, 4-star, and 5-star accommodation businesses in Bolu utilise digital marketing tools. Using a qualitative content analysis approach, the research examined the websites, social media accounts, and search engine activities of selected businesses. The findings ind...

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Publicado en:Journal of Abant Social Sciences / Abant Sosyal Bilimler Dergisi Vol. 25; no. 3; pp. 1786 - 1800
Autores principales: KAYA, Ramazan, TOP, Mustafa
Formato: Artículo
Publicado: Journal of Abant Social Sciences kas2025
Materias:
Bolu (Türkiye)
Social media
Search engine optimization
Hospitality industry
Internet marketing
Customer relations
Resort industry
Direct marketing
Acceso en línea:Ver este registro en EBSCOhost