A Study on the Use of Digital Marketing Tools in Accommodation Businesses: The Case of Bolu.
This study aims to evaluate how 3-star, 4-star, and 5-star accommodation businesses in Bolu utilise digital marketing tools. Using a qualitative content analysis approach, the research examined the websites, social media accounts, and search engine activities of selected businesses. The findings ind...
| Published in: | Journal of Abant Social Sciences / Abant Sosyal Bilimler Dergisi Vol. 25; no. 3; pp. 1786 - 1800 |
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| Main Authors: | , |
| Format: | Article |
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Journal of Abant Social Sciences
kas2025
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=190370434&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 190370434 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 27579425 N14N jtl: Journal of Abant Social Sciences / Abant Sosyal Bilimler Dergisi issn: 27579425 maglogo: N pubinfo: dt: kas2025 vid: 25 iid: 3 pid: 81378 pub: Journal of Abant Social Sciences artinfo: ui: 190370434 10.11616/asbi.1742626 ppf: 1786 ppct: 14 formats: tig: atl: A Study on the Use of Digital Marketing Tools in Accommodation Businesses: The Case of Bolu. aug: au: KAYA, Ramazan TOP, Mustafa affil: Dr. Öğr. Üyesi, Düzce Üniversitesi Düzce Üniversitesi su: Bolu (Türkiye) Social media Search engine optimization Hospitality industry Internet marketing Customer relations Resort industry Direct marketing sug: subj: Social media Bolu (Türkiye) Direct Mail Advertising Electronic shopping and mail-order houses Electronic Shopping Hotels (except Casino Hotels) and Motels Casino Hotels Search engine optimization Hospitality industry Internet marketing Customer relations Resort industry Direct marketing keyword: Accommodation businesses Content analysis Digital marketing tools İçerik analizi Dijital pazarlama araçları Konaklama işletmeleri Konaklama sektörü Sosyal medya Accommodation businesses Content analysis Digital marketing tools İçerik analizi Dijital pazarlama araçları Konaklama işletmeleri Konaklama sektörü Sosyal medya ab: This study aims to evaluate how 3-star, 4-star, and 5-star accommodation businesses in Bolu utilise digital marketing tools. Using a qualitative content analysis approach, the research examined the websites, social media accounts, and search engine activities of selected businesses. The findings indicate that these businesses effectively use their websites to facilitate customer decision-making and employ various digital marketing tools--particularly social media platforms such as Instagram and Facebook, as well as email marketing and search engine optimisation--to build sustainable relationships with their target audiences. The results highlight the strategic role of digital marketing in enhancing marketing efficiency and customer engagement within the accommodation sector. The study also offers practical implications for business managers and provides valuable insights for future research on digital transformation in the hospitality industry. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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