An Application of Behavioral Science to Improve Bicycle Safety: An Innovative Behavioral Prompting Technique.
From a behavioral community perspective, cyclists' decisions to wear helmets reflect social and cognitive biases rather than purely rational risk assessment. Despite awareness of helmet safety benefits, many cyclists, particularly students, forget helmets due to perceived inconvenience and an undere...
| Publicado en: | Behavior & Social Issues Vol. 34; no. 2; pp. 261 - 271 |
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| Autores principales: | , |
| Formato: | Artículo |
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Springer Nature
Dec2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=190570971&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 190570971 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 10649506 G26 jtl: Behavior & Social Issues issn: 10649506 maglogo: N pubinfo: dt: Dec2025 vid: 34 iid: 2 pid: 237 pub: Springer Nature artinfo: ui: 190570971 10.1007/s42822-025-00208-6 ppf: 261 ppct: 10 formats: fmt: – @attributes: type: T – @attributes: type: P size: 939KB tig: atl: An Application of Behavioral Science to Improve Bicycle Safety: An Innovative Behavioral Prompting Technique. aug: au: Gläser, Carolin Bördlein, Christoph affil: https://ror.org/00k62pe27 Faculty of Applied Social Sciences, Technical University of Applied Sciences, Würzburg Schweinfurt, Münzstr. 12, 97070, Würzburg, Germany su: Behavioral sciences Social norms Community-based programs Cycling safety Cognitive bias Nudge theory Bicycle helmets Scientific method sug: subj: Behavioral sciences Social norms Community-based programs Sporting and Athletic Goods Manufacturing Cycling safety Cognitive bias Nudge theory Bicycle helmets Scientific method keyword: Behavioral community intervention Bicycle Helmet Behavioral community intervention Bicycle Helmet ab: From a behavioral community perspective, cyclists' decisions to wear helmets reflect social and cognitive biases rather than purely rational risk assessment. Despite awareness of helmet safety benefits, many cyclists, particularly students, forget helmets due to perceived inconvenience and an underestimation of risk on short trips. In a university-based intervention, we applied a community-driven behavioral prompting technique by distributing stickers featuring the Bavarian Prime Minister wearing a helmet. This simple cue led to a temporary two- to threefold increase in helmet use. However, the effect diminished over time, highlighting the limitations of this student-driven intervention. Future research should explore sustained behavioral change strategies, integrating repeated or varied prompts to reinforce long-term impact within student communities. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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