Cover Image
QR Code

ALGORITHMIC GUERRILLA: AI-POWERED ADVERTISING AND TRANSFORMING CONSUMER EXPERIENCE.

The rise of digital technologies and data processing capabilities has fundamentally transformed marketing communications and advertising practices. In this study, the "element of surprise" principle of traditional guerrilla marketing, combined with Artificial Intelligence (AI) and machine learning t...

Full description

Published in:International Journal of Turcologia Vol. 20; no. 40; pp. 50 - 56
Main Author: DEMİRCİ HACIOĞLU, Hilal
Format: Article
Published: International Journal of Turcologia Fall/Autumn2025
Subjects:
Artificial intelligence
Guerrilla marketing
Data privacy
Machine learning
Advertising
Burger King Corp.
Internet marketing
Marketing
Customer experience
Online Access:View this record in EBSCOhost