Marketing Your Medical Laboratory Science Program, a Case Study of Weber State University.
Laboratories across the United States are having difficulty finding qualified laboratory personnel to fill vacant positions, especially in rural areas. This has forced laboratory administrators to hire employees who lack the proper laboratory training to do the work required and has increased labora...
| Publicado en: | Clinical Laboratory Science Vol. 32; no. 2; pp. 48 - 49 |
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| Autor principal: | |
| Formato: | Journal Article |
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American Society for Clinical Laboratory Science
Spring2019
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=190973735&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 190973735 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 0894959X IKL jtl: Clinical Laboratory Science issn: 0894959X maglogo: N pubinfo: dt: Spring2019 vid: 32 iid: 2 pid: 13703 pub: American Society for Clinical Laboratory Science place: Dundee, Michigan artinfo: ui: 190973735 190973735 ppf: 48 ppct: 1 formats: fmt: @attributes: type: P tig: atl: Marketing Your Medical Laboratory Science Program, a Case Study of Weber State University. aug: au: BEAZER, KENDAL affil: Weber State University sug: subj: Medical Laboratory Science Utah Colleges and Universities Utah Laboratory Personnel Student Recruitment Education, Medical Laboratory Technology Utah Personnel Shortage Marketing Program Evaluation Personnel Management Social Media Web Search Engines ab: Laboratories across the United States are having difficulty finding qualified laboratory personnel to fill vacant positions, especially in rural areas. This has forced laboratory administrators to hire employees who lack the proper laboratory training to do the work required and has increased laboratory errors, which poses a risk to patients. An explanation for these shortages is that students are unaware of the profession, or they do not know how to become licensed medical laboratory professionals. After the development of a structured and targeted marketing plan, the Medical Laboratory Science (MLS) program at Weber State University (WSU) experienced significant growth. A regression analysis shows the growth of 27 students per academic year, which equates to roughly 13% yearly increase in matriculation above organic growth. A case study will be presented on WSU's MLS marketing efforts and how it has affected market awareness and matriculation numbers of the program. The targeted marketing plan aims to increase brand awareness and inform the public of the profession. This study characterizes the current online marketing efforts of other MLS departments (including online presence, social media sites, search engines, and links to the program's home page). Marketing strategies are presented that may help individual programs increase market awareness and attract students for greater matriculation numbers. pubtype: Academic Journal doctype: Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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