ENHANCING PRODUCTION STANDARDS, PRODUCT INNOVATION, AND MARKET COMPETITIVENESS OF SOLAR-DRIED FISH RINGS USING A DESIGN THINKING APPROACH: A CASE STUDY OF COMMUNITY-BASED ENTERPRISES IN SIRINDHORN DISTRICT, UBON RATCHATHANI PROVINCE, THAILAND.
This study explores exciting strategies to boost the production and commercial potential of solar-dried fish rings, crafted by community-based enterprises (CBEs) in the vibrant Sirindhorn District of Ubon Ratchathani, Thailand. By utilizing a Design Thinking framework, it actively engaged stakeholde...
| Published in: | Scientific Culture Vol. 11; no. 3, Part 2; pp. 702 - 725 |
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| Main Authors: | , , , , , |
| Format: | Article |
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University of the Aegean
2025
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=191047042&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 191047042 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 24080071 I6HU jtl: Scientific Culture issn: 24080071 maglogo: N pubinfo: dt: 2025 vid: 11 iid: 3, Part 2 pid: 47715 pub: University of the Aegean artinfo: ui: 191047042 10.5281/zenodo.11322552 ppf: 702 ppct: 23 formats: tig: atl: ENHANCING PRODUCTION STANDARDS, PRODUCT INNOVATION, AND MARKET COMPETITIVENESS OF SOLAR-DRIED FISH RINGS USING A DESIGN THINKING APPROACH: A CASE STUDY OF COMMUNITY-BASED ENTERPRISES IN SIRINDHORN DISTRICT, UBON RATCHATHANI PROVINCE, THAILAND. aug: au: Boonthawee, Kittawat Wanna, Ananya Nanta, Sukanlaya Chotivanich, Piyakanit Suntramethakul, Anan Kruasom, Taisith affil: Faculty of Agriculture, Ubon Ratchathani Rajabhat University, Thailand Faculty of Business Administration and Management, Ubon Ratchathani Rajabhat University, Thailand Faculty of Management Science, Ubon Ratchathani University, Thailand su: Production standards Design thinking Packaging recycling Economic competition Internet marketing Fishery products New product development Rural industries Thailand sug: subj: Thailand Production standards Design thinking Packaging recycling Economic competition Internet marketing Fishery products New product development Rural industries keyword: Community Enterprise Design Thinking Digital Marketing Packaging Innovation Production Standards Solar-Dried Fish ab: This study explores exciting strategies to boost the production and commercial potential of solar-dried fish rings, crafted by community-based enterprises (CBEs) in the vibrant Sirindhorn District of Ubon Ratchathani, Thailand. By utilizing a Design Thinking framework, it actively engaged stakeholders to tackle operational and market challenges with four key goals: (1) standardizing production processes for even better quality, (2) creating a crispy fried fish ring variant that delights consumer preferences, (3) introducing sustainable packaging to help extend shelf life, and (4) leveraging popular digital platforms like Facebook and Shopee to broaden market reach. The key results showcased significant improvements in both production and marketing. Standardized processes not only enhanced product consistency but also revealed through nutritional analysis that the fish rings have a high protein content. Innovations in sustainable packaging, including laminated aluminum foil, beautifully doubled the product's shelf life while addressing environmental concerns. Digital marketing initiatives increased online sales by 20% within just three months, enhancing visibility and boosting revenue. Moreover, process optimization and cost-effective packaging managed to lower production costs by 24.08%, further enhancing profitability and competitive pricing. Overall, these findings illustrate how effective Design Thinking can be in overcoming challenges faced by CBEs, providing a scalable model for innovation, sustainability, and resilience. This thoughtful approach empowers rural enterprises for lasting success in everchanging markets, encouraging economic empowerment and fostering environmental stewardship in local communities. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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