¿Condiciona la imagen del país nuestras compras? Análisis clúster desde la perspectiva ciudadana.

Introduction: This study explores how the internal perception of a country's image influences citizens' preferences for domestic brands, especially in an increasingly challenging global context for emerging economies. Methodology: Using a structured survey of 823 people and a two-step cluster analys...

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Bibliographic Details

Published in:	Revista Latina de Comunicación Social no. 84; pp. 1 - 47
Main Authors:	Pedraza-Rodríguez, José Antonio, Arteaga-García, María Elizabeth, Núñez-Tabales, Julia Margarita
Format:	Article
Published:	Revista Latina de Comunicacion Social 2026
Subjects:	Market segmentation Sociocultural factors National character Consumer behavior Emotional state Cluster analysis (Statistics) Brand name products
Online Access:	View this record in EBSCOhost