How scenery shapes virtual endorser effectiveness: the role of physical presence and pictorial distance.
The advent of artificial intelligence has introduced novel alternatives to traditional human endorsers, but how to boost the persuasiveness of virtual endorsers remains to be explored. The existing literature has predominantly focused on the inherent characteristics of virtual endorsers, yet overloo...
| Published in: | Behaviour & Information Technology Vol. 45; no. 4; pp. 754 - 769 |
|---|---|
| Main Authors: | , , , , , |
| Format: | pictorial research tables/charts Journal Article |
| Published: |
Taylor & Francis Ltd
Mar2026
|
| Online Access: | View this record in EBSCOhost |