| Sumario: | Starting from the idea that film circulation is nowadays influenced by several aspects (e.g. the impact of digital production, the Subscription Video on Demand (SVOD) platforms' growth and so on), this work aims to explore how film festivals can be considered an innovative space for film circulation, in which stakeholders constantly co-create and renegotiate the film product meanings and thus the cinematographic experience with (and of) the audiences. Specifically, an Italian case will be analysed: the Lago Film Fest in Treviso (Italy). The results aim to show that audiences actively engage with these different forms of film circulation, by an impacting hybridity between films and the digital realm, hence requiring a great commitment from the audiences. The results also show how much people appreciate feeling they are active participants in this process. This example suggests a lot about the need to guarantee them a more engaging film circulation.
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