Distribution and Promotion of New Practices and Rites for Film Circulation in Italy: The Case Study of the Lago Film Fest.

Starting from the idea that film circulation is nowadays influenced by several aspects (e.g. the impact of digital production, the Subscription Video on Demand (SVOD) platforms' growth and so on), this work aims to explore how film festivals can be considered an innovative space for film circulation...

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Bibliographic Details
Published in:Italianist Vol. 45; no. 2; pp. 296 - 314
Main Author: Carbone, Federica
Format: Article
Published: Taylor & Francis Ltd Jun2025
Subjects:
Online Access:View this record in EBSCOhost
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        atl: Distribution and Promotion of New Practices and Rites for Film Circulation in Italy: The Case Study of the Lago Film Fest.
      aug:
        au: Carbone, Federica
        affil: Media and Communication, Università Cattolica del Sacro Cuore, Milan, Italy
      su:
        Italy
        Motion picture distribution
        Cinematography
        Stakeholders
        Film festivals
        Communities of practice
      sug:
        subj:
          Italy
          Motion picture and video exhibition
          Motion Picture and Video Distribution
          Motion picture distribution
          Cinematography
          Stakeholders
          Film festivals
          Communities of practice
      keyword:
        audiences
        co-creation
        communities of practice
        film circulation
        film festival
        practices
        audiences
        co-creation
        communities of practice
        film circulation
        film festival
        practices
      ab: Starting from the idea that film circulation is nowadays influenced by several aspects (e.g. the impact of digital production, the Subscription Video on Demand (SVOD) platforms' growth and so on), this work aims to explore how film festivals can be considered an innovative space for film circulation, in which stakeholders constantly co-create and renegotiate the film product meanings and thus the cinematographic experience with (and of) the audiences. Specifically, an Italian case will be analysed: the Lago Film Fest in Treviso (Italy). The results aim to show that audiences actively engage with these different forms of film circulation, by an impacting hybridity between films and the digital realm, hence requiring a great commitment from the audiences. The results also show how much people appreciate feeling they are active participants in this process. This example suggests a lot about the need to guarantee them a more engaging film circulation.
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    language: English
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