BARTLEBY: Stop optimising. Start pronking.

The article explains the importance of optimisation and the human equivalents of pronking to addressing workplace inefficiency. It cites examples of pronking that include sending a quick text or email, or using an employee-engagement platform to send an industrialised message of appreciation, multit...

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Bibliographic Details
Published in:Economist Vol. 458; no. 9487; p. 64
Format: Article
Published: Economist Newspaper Limited 2/21/2026
Subjects:
Online Access:View this record in EBSCOhost
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        atl: BARTLEBY: Stop optimising. Start pronking.
      aug:
      su:
        Human behavior
        Artificial intelligence
        Optimization algorithms
        Teleconferencing
        Job involvement
        Employee recruitment
        Computer multitasking
      sug:
        subj:
          Human behavior
          Artificial intelligence
          Human Resources Consulting Services
          Administration of Human Resource Programs (except Education, Public Health, and Veterans' Affairs Programs)
          All Other Business Support Services
          Optimization algorithms
          Teleconferencing
          Job involvement
          Employee recruitment
          Computer multitasking
      ab: The article explains the importance of optimisation and the human equivalents of pronking to addressing workplace inefficiency. It cites examples of pronking that include sending a quick text or email, or using an employee-engagement platform to send an industrialised message of appreciation, multitasking during remote meetings, and use of artificial intelligence (AI) tools to create a letter of recommendation and to screen employees during the recruitment process.
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    language: English
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