USING THE SIMPLEX METHOD TO IMPROVE SALES VOLUME IN E-COMMERCE MARKETS.
This study aims to identify the role that one of the operations research methods (the simplex method) can play in overcoming the challenges facing e-commerce channels, which strive to achieve maximum sales volume. This mechanism is based on the principle of linear programming, where an initial solut...
| Publicado en: | Scientific Culture Vol. 12; no. 1, Part 1; pp. 3344 - 3357 |
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| Autores principales: | , |
| Formato: | Artículo |
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University of the Aegean
2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=192213772&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 192213772 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 24080071 I6HU jtl: Scientific Culture issn: 24080071 maglogo: N pubinfo: dt: 2026 vid: 12 iid: 1, Part 1 pid: 47715 pub: University of the Aegean artinfo: ui: 192213772 10.5281/zenodo.121126243 ppf: 3344 ppct: 13 formats: tig: atl: USING THE SIMPLEX METHOD TO IMPROVE SALES VOLUME IN E-COMMERCE MARKETS. aug: au: Abdelgadir, Somaia Osman Mohamed Ahmed, Ahmed Osman Ibrahim affil: College of Business, Department of Business Administration, Imam Mohammad Ibn Saud Islamic University. Faculty of Applied Studies and Community Service, Department of Business Administration, Imam Abdul Rahman bin Faisal University. su: Simplex algorithm Linear programming Sensitivity analysis Operations research Profit maximization Marketing strategy Opportunity costs Internet stores sug: subj: Simplex algorithm Linear programming Sensitivity analysis Operations research Profit maximization Marketing strategy Opportunity costs Internet stores keyword: E-Commerce Platforms E-Sales Linear Programming Operations Research The Simplex Method ab: This study aims to identify the role that one of the operations research methods (the simplex method) can play in overcoming the challenges facing e-commerce channels, which strive to achieve maximum sales volume. This mechanism is based on the principle of linear programming, where an initial solution is formulated to address the problem of maximizing profits or minimizing costs. The solution is then refined using the simplex method or the major (M) method to ultimately reach the maximum production volume, which in turn maximizes profit value. The study showed that sales in e-commerce markets result from the interaction between price levels, promotional intensity, consumer behavior, and product assortment decisions. The study also highlighted the importance of sensitivity analysis, given its ability to measure variables without affecting the optimal production quantity. The primary objective is to provide decision-makers with the flexibility to deal with changing market conditions, such as price volatility, and to ensure the soundness and quality of the decisions made. The study also highlighted the importance of determining the shadow price, a concept used to identify the opportunity cost or the expected increase in profits from acquiring an additional unit of a scarce resource. This is particularly crucial given the intense competition in the e-commerce world. The study recommended designing effective marketing and promotional strategies using quantitative analysis tools such as the simplex method and its related techniques, like sensitivity analysis or shadow pricing. These tools help in dealing with the rapid and unexpected changes in markets, especially in the world of e-commerce and digital marketing. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2026 holdings: @attributes: islocal: N |
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