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USING THE SIMPLEX METHOD TO IMPROVE SALES VOLUME IN E-COMMERCE MARKETS.

This study aims to identify the role that one of the operations research methods (the simplex method) can play in overcoming the challenges facing e-commerce channels, which strive to achieve maximum sales volume. This mechanism is based on the principle of linear programming, where an initial solut...

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Published in:Scientific Culture Vol. 12; no. 1, Part 1; pp. 3344 - 3357
Main Authors: Abdelgadir, Somaia Osman Mohamed, Ahmed, Ahmed Osman Ibrahim
Format: Article
Published: University of the Aegean 2026
Subjects:
Simplex algorithm
Linear programming
Sensitivity analysis
Operations research
Profit maximization
Marketing strategy
Opportunity costs
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