Single mothers as 'imperfect-resilient' subjects and their entrepreneurial narratives on TikTok.
This paper examines how self-identified single mothers on TikTok navigate maternal and entrepreneurial identities and aims to monetize their lived experiences by focusing on the content tagged with #singlemomentrepreneur. Drawing from a thematic content analysis of 50 selected TikTok videos, the stu...
| Publicado en: | Continuum: Journal of Media & Cultural Studies Vol. 40; no. 2; pp. 202 - 222 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Apr2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=192434262&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 192434262 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 10304312 35T jtl: Continuum: Journal of Media & Cultural Studies issn: 10304312 maglogo: N pubinfo: dt: Apr2026 vid: 40 iid: 2 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 192434262 10.1080/10304312.2025.2545526 ppf: 202 ppct: 20 formats: tig: atl: Single mothers as 'imperfect-resilient' subjects and their entrepreneurial narratives on TikTok. aug: au: Ntalla, Irida affil: London College of Communication, University of the Arts London, London, UK su: Single mothers Entrepreneurship Neoliberalism Electronic commerce TikTok (Web resource) Social media Psychological resilience sug: subj: Single mothers Entrepreneurship Neoliberalism Electronic commerce TikTok (Web resource) Social media Psychological resilience keyword: entrepreneurs imperfect resilience single mothers TikTok ab: This paper examines how self-identified single mothers on TikTok navigate maternal and entrepreneurial identities and aims to monetize their lived experiences by focusing on the content tagged with #singlemomentrepreneur. Drawing from a thematic content analysis of 50 selected TikTok videos, the study explores how this diverse group leverages platform affordances and strategies to reframe stigmatized experiences and views of dependency into aspirational stories of financial independence. The analysis uses McRobbie's perfect–imperfect–resilient (p–i–r) dispositif as a conceptual framework to discuss creators' digital narratives of 'imperfect–resilient' motherhood that frame them as resilient subjects situated within the spaces of the neoliberal ideal of a self-sufficient, self-managing mumpreneur. The findings show three main themes on how these creators present themselves: the sole breadwinner identity as a vital narrative of the single mother entrepreneur, intersectional narratives of resilience through struggle and success and resilience as an educational capital for the single mother community on TikTok. This paper extends scholarship on the mediation of maternal identities and their entrepreneurial labour within TikTok's digital economy as creators negotiate motherhood and work, platform affordances and visibility and neoliberal discourses of resilience. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2026 holdings: @attributes: islocal: N |
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