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Single mothers as 'imperfect-resilient' subjects and their entrepreneurial narratives on TikTok.

This paper examines how self-identified single mothers on TikTok navigate maternal and entrepreneurial identities and aims to monetize their lived experiences by focusing on the content tagged with #singlemomentrepreneur. Drawing from a thematic content analysis of 50 selected TikTok videos, the stu...

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Published in:Continuum: Journal of Media & Cultural Studies Vol. 40; no. 2; pp. 202 - 222
Main Author: Ntalla, Irida
Format: Article
Published: Taylor & Francis Ltd Apr2026
Subjects:
Single mothers
Entrepreneurship
Neoliberalism
Electronic commerce
TikTok (Web resource)
Social media
Psychological resilience
Online Access:View this record in EBSCOhost

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