"Cute saves the world!": animal Internet Celebrities' cute activism in the #adoptdon'tshop animal rescue campaign on social media.
This paper examines everyday media practices and seamless work in animal advocacy by various actors with different levels of internet celebrity status, who curate their media personas around 'cute' animal images, including established pet Influencers and animal internet celebrities. Through a case s...
| Publicado en: | Social Movement Studies Vol. 25; no. 3; pp. 293 - 316 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
May2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=193123876&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 193123876 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 14742837 J5V jtl: Social Movement Studies issn: 14742837 maglogo: N pubinfo: dt: May2026 vid: 25 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 193123876 10.1080/14742837.2024.2421973 ppf: 293 ppct: 23 formats: fmt: – @attributes: type: T – @attributes: type: P size: 4.5MB tig: atl: "Cute saves the world!": animal Internet Celebrities' cute activism in the #adoptdon'tshop animal rescue campaign on social media. aug: au: Lee, Jin affil: Internet Studies, MCASI, Curtin University, Perth, Australia su: South Korea Activism Internet celebrities Social advocacy Pet adoption Animal rescue Influencer marketing Pet industry sug: subj: Activism Internet celebrities Social advocacy South Korea Pet Care (except Veterinary) Services Pet and Pet Supplies Stores Live animal merchant wholesalers All Other Animal Production All other miscellaneous animal production Human Rights Organizations Other Social Advocacy Organizations Social advocacy organizations Pet adoption Animal rescue Influencer marketing Pet industry keyword: animal activism Cute activism cute economy Influencer pet celebrity social movements animal activism Cute activism cute economy Influencer pet celebrity social movements ab: This paper examines everyday media practices and seamless work in animal advocacy by various actors with different levels of internet celebrity status, who curate their media personas around 'cute' animal images, including established pet Influencers and animal internet celebrities. Through a case study of the most prominent (hashtag) campaign and movement against the pet trade industry and culture in South Korea, #AdoptDon'tShop [#사지말고입양하세요, sajimalgo-ipyanghaseyo], I explore animal internet celebrities' media practices and immaterial labor that are understated but rigorously performed out of compassion and care for animals. Taking up scholarship on cuteness and Influencer culture, I introduce the concept of cute activism, a novel iteration of social movements adapted into visual social media cultures, pivoting on the performative potential of cuteness and its inherent competency in navigating increasingly-visualized, attention-seeking social media environments. While the instinctive affective appeal of cuteness serves as a driving force and primary modality of cute activism, effectively attracting more people to be tuned into messages, events, and ultimately movements, the very appeal may come into being as a burden for activists, inducing them into continuous immaterial labor. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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