"Cute saves the world!": animal Internet Celebrities' cute activism in the #adoptdon'tshop animal rescue campaign on social media.

This paper examines everyday media practices and seamless work in animal advocacy by various actors with different levels of internet celebrity status, who curate their media personas around 'cute' animal images, including established pet Influencers and animal internet celebrities. Through a case s...

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Bibliographic Details

Published in:	Social Movement Studies Vol. 25; no. 3; pp. 293 - 316
Main Author:	Lee, Jin
Format:	Article
Published:	Taylor & Francis Ltd May2026
Subjects:	South Korea Activism Internet celebrities Social advocacy Pet adoption Animal rescue Influencer marketing Pet industry
Online Access:	View this record in EBSCOhost