| Sumario: | This study challenges assumptions about the uniformity within the Asian American community, especially in countering anti-Asian hate. Diving into the cultural intricacies among East Asian, South Asian, and non-Asian American influencers on X (formerly Twitter) and based on social identity theory, this study revealed compelling differences in counter speech strategies between South Asian and East Asian influencers. Combining computational techniques such as random forest machine learning model, and manual content analysis, 106,388 tweets associated with the hashtag #StopAsianHate were analyzed. The much lower incidence of counter speech among South Asian influencers warrants attention about their sense of exclusion from the broader Asian identity. The noticeable contrast in visual media use indicates nuanced differences influenced by subgroup affiliations. This research emphasizes the need to understand the disconnect between South Asians and East Asians and to explore the factors influencing their choice of counter speech strategies.
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