Influencers Against Hate: A Comparison of Counter Speech Strategies Among South Asian, East Asian, and Non Asian American Social Media Influencers.

This study challenges assumptions about the uniformity within the Asian American community, especially in countering anti-Asian hate. Diving into the cultural intricacies among East Asian, South Asian, and non-Asian American influencers on X (formerly Twitter) and based on social identity theory, th...

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Publicado en:Howard Journal of Communications Vol. 37; no. 2; pp. 543 - 562
Autores principales: Kabir, Md Enamul, Ha, Louisa
Formato: Artículo
Publicado: Taylor & Francis Ltd Apr/May2026
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Apr/May2026
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        atl: Influencers Against Hate: A Comparison of Counter Speech Strategies Among South Asian, East Asian, and Non Asian American Social Media Influencers.
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        au:
          Kabir, Md Enamul
          Ha, Louisa
        affil:
          Department of Communication, Clemson University, Clemson, South Carolina, USA
          School of Media and Communication, Bowling Green State University, Bowling Green, Ohio, USA
      su:
        United States
        Twitter (Web resource)
        Speech
        Crime
        Content analysis
        Emotions
        Mass media
        Sentiment analysis
        Psychosocial factors
        Celebrities
        COVID-19 pandemic
        Speech evaluation
        Random forest algorithms
        Pearson correlation (Statistics)
        East Asians
        Statistical sampling
        Research evaluation
        Descriptive statistics
        Chi-squared test
        South Asians
        Support vector machines
        Statistics
        Research methodology
        Accuracy
        Inter-observer reliability
      sug:
        subj:
          Speech
          Crime
          Content analysis
          Emotions
          Mass media
          Sentiment analysis
          Psychosocial factors
          Celebrities
          COVID-19 pandemic
          United States
          Marketing Research and Public Opinion Polling
          Speech evaluation
          Random forest algorithms
          Pearson correlation (Statistics)
          East Asians
          Statistical sampling
          Research evaluation
          Descriptive statistics
          Chi-squared test
          South Asians
          Support vector machines
          Statistics
          Research methodology
          Accuracy
          Inter-observer reliability
          Twitter (Web resource)
      keyword:
        Anti-Asian hate
        Asian American identity
        Computational communication
        Counter speech strategy
        Social media influencers
        Anti-Asian hate
        Asian American identity
        Computational communication
        Counter speech strategy
        Social media influencers
      ab: This study challenges assumptions about the uniformity within the Asian American community, especially in countering anti-Asian hate. Diving into the cultural intricacies among East Asian, South Asian, and non-Asian American influencers on X (formerly Twitter) and based on social identity theory, this study revealed compelling differences in counter speech strategies between South Asian and East Asian influencers. Combining computational techniques such as random forest machine learning model, and manual content analysis, 106,388 tweets associated with the hashtag #StopAsianHate were analyzed. The much lower incidence of counter speech among South Asian influencers warrants attention about their sense of exclusion from the broader Asian identity. The noticeable contrast in visual media use indicates nuanced differences influenced by subgroup affiliations. This research emphasizes the need to understand the disconnect between South Asians and East Asians and to explore the factors influencing their choice of counter speech strategies.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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