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Tüketicilerde Utangaçlık Düzeylerinin Demografik Özelliklerle İlişkisi.

The aim of this study is to determine the levels of consumer shyness among young consumers aged between 18 and 33, examine the relationship of these levels with demographic variables, and group individuals with similar attitudes using cluster analysis. The study follows a quantitative design, and da...

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Publicado en:Journal of Abant Social Sciences / Abant Sosyal Bilimler Dergisi Vol. 26; no. 1; pp. 395 - 412
Autor principal: KAYAN, Fahrettin
Formato: Artículo
Publicado: Journal of Abant Social Sciences mar2026
Materias:
Demographic characteristics
Market segmentation
Age differences
Gender differences (Sociology)
Consumer behavior
Young consumers
Cluster analysis (Statistics)
Multivariate analysis
Acceso en línea:Ver este registro en EBSCOhost