Tüketicilerde Utangaçlık Düzeylerinin Demografik Özelliklerle İlişkisi.
The aim of this study is to determine the levels of consumer shyness among young consumers aged between 18 and 33, examine the relationship of these levels with demographic variables, and group individuals with similar attitudes using cluster analysis. The study follows a quantitative design, and da...
| Publicado en: | Journal of Abant Social Sciences / Abant Sosyal Bilimler Dergisi Vol. 26; no. 1; pp. 395 - 412 |
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| Formato: | Artículo |
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Journal of Abant Social Sciences
mar2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=193273231&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 193273231 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 27579425 N14N jtl: Journal of Abant Social Sciences / Abant Sosyal Bilimler Dergisi issn: 27579425 maglogo: N pubinfo: dt: mar2026 vid: 26 iid: 1 pid: 81378 pub: Journal of Abant Social Sciences artinfo: ui: 193273231 10.11616/asbi.1824151 ppf: 395 ppct: 17 formats: tig: atl: Tüketicilerde Utangaçlık Düzeylerinin Demografik Özelliklerle İlişkisi. aug: au: KAYAN, Fahrettin affil: Öğr. Gör. Dr., Fahrettin Kayan, Akdeniz Üniversitesi su: Demographic characteristics Market segmentation Age differences Gender differences (Sociology) Consumer behavior Young consumers Cluster analysis (Statistics) Multivariate analysis sug: subj: Demographic characteristics Market segmentation Age differences Gender differences (Sociology) Consumer behavior Young consumers Cluster analysis (Statistics) Multivariate analysis keyword: Consumer Behaviour Consumer Shyness Demographic Characteristics Market Segmentation Marketing Demografik Özellikler Pazar Segmentasyonu Pazarlama Tüketici Davranışı Tüketici Utangaçlığı Consumer Behaviour Consumer Shyness Demographic Characteristics Market Segmentation Marketing Demografik Özellikler Pazar Segmentasyonu Pazarlama Tüketici Davranışı Tüketici Utangaçlığı ab: The aim of this study is to determine the levels of consumer shyness among young consumers aged between 18 and 33, examine the relationship of these levels with demographic variables, and group individuals with similar attitudes using cluster analysis. The study follows a quantitative design, and data were collected from 431 participants through a face-to-face survey using a convenience sampling method. In the analysis process, cluster analysis was conducted first, followed by a MANOVA test. The findings indicate that young consumers were divided into two distinct clusters based on their levels of shyness, with statistically significant differences observed between the clusters. Age and gender were variables explaining the differentiation between clusters, whereas no differences were found according to education or occupational groups. Mean scores reveal that the first cluster exhibits higher shyness levels than the second cluster. The study concretizes the young consumer profile by evaluating consumer shyness-based segmentation in a holistic manner alongside demographic dimensions. pubtype: Academic Journal doctype: Article src: R language: Turkish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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