Cover Image
QR Code

Smart Advertising: Innovación y disrupción tecnológica asociadas a la IA en el ecosistema publicitario.

Introduction: The impact of artificial intelligence (AI) in media industries has received increasing attention in recent years. Research literature in this regard has focused on content production and distribution sectors, leaving advertising in a discreet background. This article aims to take the s...

Full description

Published in:Revista Latina de Comunicación Social no. 80; pp. 69 - 91
Main Authors: Martínez, Inmaculada José Martínez, Terrón, Juan Miguel Aguado, Cobarro, Paloma del Henar Sánchez
Format: Article
Published: Revista Latina de Comunicacion Social 2022
Subjects:
Artificial intelligence
Advertising
Electronic data processing
Technological innovations
Automation
Prediction models
Digital technology
Online Access:View this record in EBSCOhost