Smart Advertising: Innovación y disrupción tecnológica asociadas a la IA en el ecosistema publicitario.

Introduction: The impact of artificial intelligence (AI) in media industries has received increasing attention in recent years. Research literature in this regard has focused on content production and distribution sectors, leaving advertising in a discreet background. This article aims to take the s...

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Publicado en:	Revista Latina de Comunicación Social no. 80; pp. 69 - 91
Autores principales:	Martínez, Inmaculada José Martínez, Terrón, Juan Miguel Aguado, Cobarro, Paloma del Henar Sánchez
Formato:	Artículo
Publicado:	Revista Latina de Comunicacion Social 2022
Materias:	Artificial intelligence Advertising Electronic data processing Technological innovations Automation Prediction models Digital technology
Acceso en línea:	Ver este registro en EBSCOhost