On the stabilization of media effects after repeated exposure: consequences for media effects research.
Public concerns about media effects are oftentimes fueled by anecdotal evidence and popular press reports pointing towards strong media effects. Interestingly, however, these public concerns are in contrast to findings from empirical studies that point towards minimal media effects. In the past deca...
| Publicado en: | Communication Theory (1050-3293) Vol. 36; no. 2; pp. 59 - 72 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Oxford University Press / USA
May2026
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=193756874&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 193756874 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 10503293 CIY jtl: Communication Theory (1050-3293) issn: 10503293 maglogo: N pubinfo: dt: May2026 vid: 36 iid: 2 pid: 622 pub: Oxford University Press / USA artinfo: ui: 193756874 10.1093/ct/qtaf017 ppf: 59 ppct: 13 formats: tig: atl: On the stabilization of media effects after repeated exposure: consequences for media effects research. aug: au: Baumgartner, Susanne E affil: Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, The Netherlands su: Media studies Mass media influence Empirical research Psychological techniques sug: subj: Media studies Mass media influence Empirical research Psychological techniques keyword: adaptation copyrightHolder:International Communication Association copyrightYear:2026 habituation inLanguage:en longitudinal effects media effects publisher:Oxford University Press repeated exposure sameAs:https://dx.doi.org/10.1093/ct/qtaf017 adaptation copyrightHolder:International Communication Association copyrightYear:2026 habituation inLanguage:en longitudinal effects media effects publisher:Oxford University Press repeated exposure sameAs:https://dx.doi.org/10.1093/ct/qtaf017 ab: Public concerns about media effects are oftentimes fueled by anecdotal evidence and popular press reports pointing towards strong media effects. Interestingly, however, these public concerns are in contrast to findings from empirical studies that point towards minimal media effects. In the past decades, scholars have proposed several explanations for these minimal effects. This article adds to this, by proposing that one reason is that media effects stabilize after repeated exposure. If media effects stabilize, media effects occur only during effect-sensitive periods and might therefore only be empirically observable during these periods. This article delineates how well-established psychological theories as well as communication science theories are crucial in understanding the effects of repeated media exposure and how the conceptualization of media effects as stabilizing after repeated exposure has strong consequences for our empirical endeavors. The article discusses how to move the field forward, both empirically as well as theoretically. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|