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On the stabilization of media effects after repeated exposure: consequences for media effects research.

Public concerns about media effects are oftentimes fueled by anecdotal evidence and popular press reports pointing towards strong media effects. Interestingly, however, these public concerns are in contrast to findings from empirical studies that point towards minimal media effects. In the past deca...

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Published in:Communication Theory (1050-3293) Vol. 36; no. 2; pp. 59 - 72
Main Author: Baumgartner, Susanne E
Format: Article
Published: Oxford University Press / USA May2026
Subjects:
Media studies
Mass media influence
Empirical research
Psychological techniques
Online Access:View this record in EBSCOhost

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View this record in EBSCOhost