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Global Outlook on the Meat Market and Alternatives: Plant-Based and Cultivated Meat Challenges, Developments, and Opportunities.

The global food system is undergoing a significant transformation, driven by escalating concerns over environmental sustainability, animal welfare, and public health. Also, the growing demand for protein and the impacts of traditional meat production drive the need for alternative protein markets. P...

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Published in:Current Research in Nutrition & Food Science Vol. 14; no. 1; pp. 86 - 117
Main Authors: ANJUM, MURSALEEN, KHAN, MURTAZA, KHALID, SUMMRA, ALI, NISAR, AL-HINAAI, MOHAMMAD MUSABAH
Format: pictorial review tables/charts Journal Article
Published: Current Research in Nutrition & Food Science Apr2026
Online Access:View this record in EBSCOhost
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      dt: Apr2026
      vid: 14
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      pub: Current Research in Nutrition & Food Science
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        10.12944/CRNFSJ.14.1.6
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        atl: Global Outlook on the Meat Market and Alternatives: Plant-Based and Cultivated Meat Challenges, Developments, and Opportunities.
      aug:
        au:
          ANJUM, MURSALEEN
          KHAN, MURTAZA
          KHALID, SUMMRA
          ALI, NISAR
          AL-HINAAI, MOHAMMAD MUSABAH
        affil: Faculty of Management Engineering, Huaiyin Institute of Technology, Huai’an City, P.R. China.
      sug:
        subj:
          Meat
          Meat Substitutes
          In Vitro Meat
          Plant-Based Diet
          Food Industry
          Business
          Dietary Proteins
          Consumer Attitudes
          Nutritive Value
          Food Safety
          Food Technology
          Food Quality
          Pork Meat
          Cattle
          Sheep
          Goats
          Environmental Exposure
      ab: The global food system is undergoing a significant transformation, driven by escalating concerns over environmental sustainability, animal welfare, and public health. Also, the growing demand for protein and the impacts of traditional meat production drive the need for alternative protein markets. Plant-based meat is starting to look like a good choice. This article investigates the commercial viability of the meat market and plant-based meat alternatives. It compares alternative protein products to traditional beef options, highlighting their relative benefits and trade offs. Furthermore, this paper provides a comprehensive analysis of the contemporary meat market and its two most prominent alternatives: plant-based meat and lab-grown (cultivated) meat. The key challenges and opportunities that will shape future market growth, as well as constraints such as high prices and consumer acceptance barriers. We also explore how the Product, Price, Place, and Promotion can be leveraged to unlock opportunities and drive growth in the meat substitute industry.
      pubtype: Academic Journal
      doctype:
        pictorial
        review
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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