The role of AI-activated positive emotions in users' continuous use of digital financial services: an experimental and survey study.
Advancements in artificial intelligence (AI)-enabled technology have made mobile and online settings the dominant places for launching financial services innovation. This study uses an experiment and a survey to investigate whether and how positive emotions activated by AI can enhance users' continu...
| Publicado en: | Humanities & Social Sciences Communications Vol. 13; no. 1; pp. 1 - 16 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Springer Nature
4/1/2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=194092599&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 194092599 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: MVR0 jtl: Humanities & Social Sciences Communications maglogo: N pubinfo: dt: 4/1/2026 vid: 13 iid: 1 pid: 237 pub: Springer Nature artinfo: ui: 194092599 10.1057/s41599-026-07157-4 ppf: 1 ppct: 15 formats: tig: atl: The role of AI-activated positive emotions in users' continuous use of digital financial services: an experimental and survey study. aug: au: Chen, Xi Chen, Cheng Huang, Ling affil: https://ror.org/0040axw97 Management Science Department, School of Business and Toursim Management, Yunnan University, Kunming, China su: Online banking Financial technology Perceived benefit Expectation (Philosophy) Risk perception Affective computing User experience sug: subj: Online banking Financial technology Perceived benefit Expectation (Philosophy) Risk perception Affective computing User experience ab: Advancements in artificial intelligence (AI)-enabled technology have made mobile and online settings the dominant places for launching financial services innovation. This study uses an experiment and a survey to investigate whether and how positive emotions activated by AI can enhance users' continuous use of digital financial services (DFS). The results show that positive emotions can be activated by AI-enabled technology, and AI-activated positive emotions enhance users' perceived value, decrease the perceived risk of loss, improve continuous use intention (Study 1), and AI-activated positive emotions promoted users' intention to continue using DFS through expectation confirmation process (Study 2). This study contributes to the theory and evidence highlighting the concept of AI-activated users' positive emotions being stimulated by interactions with AI-enabled services, and how this affects continuous DFS use. The implications of service innovation for digital financial platforms are discussed. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2026 holdings: @attributes: islocal: N |
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