ARMAGEDDON ON MY SLEEVE.

The article examines the cultural and media dynamics surrounding AI wearable technology advertising, focusing on the 2025 Friend.com campaign in New York City and its historical parallel in the 1980s Winkie "Computer Friend Chip" promoted by entrepreneur Lawrence Lin (aka Dr. Winkie). Both campaigns...

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Publicado en:Artforum International Vol. 64; no. 10; pp. 136 - 143
Autor principal: ODDEN, JONATHAN
Formato: Artículo
Publicado: Artforum International Corporation Summer2026
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Wearable technology
        Advertising campaigns
        Mass media influence
        Cross-cultural studies
        Publicity
        Electronic surveillance
        Critical analysis
        New York (N.Y.)
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        subj:
          New York (N.Y.)
          Wearable technology
          Advertising campaigns
          Mass media influence
          Cross-cultural studies
          Publicity
          Electronic surveillance
          Critical analysis
      ab: The article examines the cultural and media dynamics surrounding AI wearable technology advertising, focusing on the 2025 Friend.com campaign in New York City and its historical parallel in the 1980s Winkie "Computer Friend Chip" promoted by entrepreneur Lawrence Lin (aka Dr. Winkie). Both campaigns featured enigmatic devices marketed as high-tech companions but were met with public skepticism, confusion, and critique, highlighting recurring themes of media hype, surveillance capitalism, and the spectacle of self-entrepreneurship. The 1985 video art project Media Hostages by Chip Lord, Branda Miller, and Antonio Muntadas documented the Winkie billboard endurance contest, offering a critical lens on neoliberal labor and media spectacle that resonates with contemporary AI debates. By situating current AI anxieties within this historical context, the article suggests that media panic around technology often repeats itself, and artistic reflection can provide a means to process and historicize these cycles beyond polarized hype and doom.
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    language: English
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