Evidence of balance theory as a predictive framework for character interdependence.

Across three studies, we examined how balance theory can be used to predict interdependent character evaluations. Leveraging the propositions of balance theory as suggested by Grizzard, Francemone et al. (2020), our findings demonstrate that moral information about a single character biases percepti...

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Published in:Journal of Communication Vol. 76; no. 3; pp. 248 - 260
Main Authors: Francemone, C Joseph, Grizzard, Matthew
Format: Article
Published: Oxford University Press / USA Jun2026
Subjects:
Online Access:View this record in EBSCOhost
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      dt: Jun2026
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      pub: Oxford University Press / USA
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        10.1093/joc/jqaf025
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        atl: Evidence of balance theory as a predictive framework for character interdependence.
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          Francemone, C Joseph
          Grizzard, Matthew
        affil: School of Communication, The Ohio State University, Columbus, United States
      su:
        Balance theory (Social theory)
        Social theory
        Character
        Attitude change (Psychology)
        Affective disposition theory
        Cognitive balance
      sug:
        subj:
          Balance theory (Social theory)
          Social theory
          Character
          Attitude change (Psychology)
          Affective disposition theory
          Cognitive balance
      keyword:
        affective disposition theory
        balance theory
        character interdependence
        character networks
        copyrightHolder:International Communication Association
        copyrightYear:2026
        inLanguage:en
        narrative
        publisher:Oxford University Press
        sameAs:https://dx.doi.org/10.1093/joc/jqaf025
        affective disposition theory
        balance theory
        character interdependence
        character networks
        copyrightHolder:International Communication Association
        copyrightYear:2026
        inLanguage:en
        narrative
        publisher:Oxford University Press
        sameAs:https://dx.doi.org/10.1093/joc/jqaf025
      ab: Across three studies, we examined how balance theory can be used to predict interdependent character evaluations. Leveraging the propositions of balance theory as suggested by Grizzard, Francemone et al. (2020), our findings demonstrate that moral information about a single character biases perceptions and judgments of other characters within the same narrative. Beyond replicating binary comparative judgments between characters, similar to past work on character interdependence, we show that the relational information conveyed by a character network can reveal how interdependent effects between several characters will manifest. Specifically, our results demonstrate that characters are either contrasted or assimilated to one another based on the relationship valences communicated by the narrative's character network. Extrapolating from these findings, we discuss several aspects of character networks that should be considered to further develop the concept of character interdependence.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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