On the Launchpad….
The article reports that Transworld Publishers Ltd. is taking a "Ronseal-style" creative approach to market the second instalment of its Paul McKenna quartet, Instant Confidence. Some 200 backlit six-sheets will be posted nationwide for two weeks from publication on January 16, 2006. McKenna's title...
| Publicado en: | Bookseller no. 5211; p. 9 |
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| Formato: | Artículo |
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Bookseller Media Ltd
1/6/2006
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=19482917&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 19482917 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 1/6/2006 iid: 5211 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 19482917 ppf: 9 ppct: 0 formats: fmt: @attributes: type: T tig: atl: On the Launchpad…. aug: su: Transworld Publishers Ltd. Websites McKenna, Paul Instant Confidence (Book) Search engines Electronic information resource searching sug: subj: Transworld Publishers Ltd. Websites McKenna, Paul Instant Confidence (Book) Search engines Electronic information resource searching ab: The article reports that Transworld Publishers Ltd. is taking a "Ronseal-style" creative approach to market the second instalment of its Paul McKenna quartet, Instant Confidence. Some 200 backlit six-sheets will be posted nationwide for two weeks from publication on January 16, 2006. McKenna's titles are featured on his own Web site, but the publisher plans to launch a web campaign with an additional, dedicated site that includes a purchase facility. It will also sponsor links on Google and other search engines to push it up the results page for certain keyword. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2006 holdings: @attributes: islocal: N |
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