| Sumario: | The article reports that Transworld Publishers Ltd. is taking a "Ronseal-style" creative approach to market the second instalment of its Paul McKenna quartet, Instant Confidence. Some 200 backlit six-sheets will be posted nationwide for two weeks from publication on January 16, 2006. McKenna's titles are featured on his own Web site, but the publisher plans to launch a web campaign with an additional, dedicated site that includes a purchase facility. It will also sponsor links on Google and other search engines to push it up the results page for certain keyword.
|
|---|