PREKĖS ŽENKLO PAVADINIMAS KAIP KONCENTRUOTAS MENINIS ŽENKLAS: SEMIOTINĖ ANALIZĖ.

The article explanatorily proves the hypothesis that a brand-name is a complex (verbal-nonverbal-extraverbal) sign and, at the same time, a compressed art-concept, the plot of which reveals the value, uniqueness, and intellectual property of the brand (legal protection), forming trust in it among po...

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Bibliographic Details

Published in:	Logos: A Journal, of Religion, Philosophy Comparative Cultural Studies & Art (08687692) no. 127; pp. 156 - 177
Main Author:	TOLCHEYEVA, TETIANA
Format:	Article
Published:	Logos 2026
Subjects:	Semiotics Symbolism in art Psychosocial factors Cross-cultural studies Brand name products Brand identification
Online Access:	View this record in EBSCOhost