Imagen de Portada
Código QR

Food marketing on the International Food and Beverage Alliance’s Mexican websites during Covid-19.

Objective. To identify the marketing strategies employed on the Mexican websites of the International Food and Beverage Alliance (IFBA) members and to evaluate whether these strategies appealed to children or adolescents. Additionally, we assessed the healthiness of marketed products using the Mexic...

Descripción completa

Publicado en:Salud Pública de México Vol. 68; no. 3; pp. 255 - 265
Autores principales: Nieto, Claudia, Valero-Morales, Isabel, White, Mariel, García, Abad, Aceves, Benjamín, Mediano, Fernanda, Barquera, Simón
Formato: Artículo
Publicado: Instituto Nacional de Salud Publica may/jun2026
Materias:
Food marketing
COVID-19 pandemic
Food industry
Brand name products
Marketing
Industrial management
Acceso en línea:Ver este registro en EBSCOhost