Social media influencers can increase collective political beliefs and actions: findings from experiments and a quasi-experimental field study.
The belief in the capabilities of one's own group is crucial for joining collective action aimed at addressing large-scale societal crises like climate change. Drawing from the two-step flow of communication theory and behavioral models of collective action, we conducted two experimental studies and...
| Publicado en: | Human Communication Research Vol. 52; no. 3; pp. 147 - 161 |
|---|---|
| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Oxford University Press / USA
Jun2026
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=195378207&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 195378207 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 03603989 HUC jtl: Human Communication Research issn: 03603989 maglogo: N pubinfo: dt: Jun2026 vid: 52 iid: 3 pid: 622 pub: Oxford University Press / USA artinfo: ui: 195378207 10.1093/hcr/hqaf024 ppf: 147 ppct: 14 formats: tig: atl: Social media influencers can increase collective political beliefs and actions: findings from experiments and a quasi-experimental field study. aug: au: Merz, Pascal Sikorski, Christian von affil: Department of Psychology, RPTU University Kaiserslautern-Landau, Landau, Germany Department of Communication, Free University of Berlin, Berlin, Germany su: Collective action Political attitudes Social bonds Human behavior models Digital media Activism Social network theory Influencer marketing sug: subj: Collective action Political attitudes Social bonds Human behavior models Digital media Activism Social network theory Internet Publishing and Broadcasting and Web Search Portals Marketing Research and Public Opinion Polling Influencer marketing keyword: belief change climate change collective action collective response efficacy copyrightHolder:International Communication Association copyrightYear:2026 fluid flow inLanguage:en opinion leader parasocial relationship publisher:Oxford University Press sameAs:https://dx.doi.org/10.1093/hcr/hqaf024 social media social media influencers belief change climate change collective action collective response efficacy copyrightHolder:International Communication Association copyrightYear:2026 fluid flow inLanguage:en opinion leader parasocial relationship publisher:Oxford University Press sameAs:https://dx.doi.org/10.1093/hcr/hqaf024 social media social media influencers ab: The belief in the capabilities of one's own group is crucial for joining collective action aimed at addressing large-scale societal crises like climate change. Drawing from the two-step flow of communication theory and behavioral models of collective action, we conducted two experimental studies and an innovative quasi-experimental field study (total N = 2,960). Across these studies, influencer messages increased collective response efficacy beliefs and political action intentions, particularly among followers with strong parasocial ties. Moreover, repeated exposure to an influencer's message reinforced these effects. Our research underscores the potential of influencers in mobilizing collective political action within digital media environments. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|