Social media influencers can increase collective political beliefs and actions: findings from experiments and a quasi-experimental field study.

The belief in the capabilities of one's own group is crucial for joining collective action aimed at addressing large-scale societal crises like climate change. Drawing from the two-step flow of communication theory and behavioral models of collective action, we conducted two experimental studies and...

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Publicado en:	Human Communication Research Vol. 52; no. 3; pp. 147 - 161
Autores principales:	Merz, Pascal, Sikorski, Christian von
Formato:	Artículo
Publicado:	Oxford University Press / USA Jun2026
Materias:	Collective action Political attitudes Social bonds Human behavior models Digital media Activism Social network theory Influencer marketing
Acceso en línea:	Ver este registro en EBSCOhost