The Influence of Intangible Cultural Heritage on Country Brand: Flamenco's Role in Shaping Spain's Image in North America.
This paper explores how Flamenco, as Intangible Cultural Heritage (ICH), contributes to Spain's country brand, with a focus on North American perceptions. Using a bibliometric and thematic review of literature from Scopus and Web of Science, it highlights the underrepresentation of Flamenco in brand...
| Publicado en: | Journal of Arts Management, Law & Society Vol. 56; no. 3; pp. 332 - 351 |
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| Autores principales: | , |
| Formato: | Artículo |
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Taylor & Francis Ltd
2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=195547256&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 195547256 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 10632921 ARM jtl: Journal of Arts Management, Law & Society issn: 10632921 maglogo: N pubinfo: dt: 2026 vid: 56 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 195547256 10.1080/10632921.2025.2559858 ppf: 332 ppct: 19 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.2MB tig: atl: The Influence of Intangible Cultural Heritage on Country Brand: Flamenco's Role in Shaping Spain's Image in North America. aug: au: Silva Eunapio da Conceição, Lorenna Carrasco Gallego, Amália affil: Escuela Internacional de Doctorado de la Universidad de Sevilla, Sevilla, Spain Universidad de Sevilla, Sevilla, Spain su: Flamenco Brand image Convention for the Safeguarding of the Intangible Cultural Heritage Soft power (Social sciences) Place marketing Cultural identity Spaniards North America Spain sug: subj: North America Spain Flamenco Brand image Convention for the Safeguarding of the Intangible Cultural Heritage Soft power (Social sciences) Place marketing Cultural identity Spaniards keyword: country brand intangible cultural heritage place branding Spain brand ab: This paper explores how Flamenco, as Intangible Cultural Heritage (ICH), contributes to Spain's country brand, with a focus on North American perceptions. Using a bibliometric and thematic review of literature from Scopus and Web of Science, it highlights the underrepresentation of Flamenco in branding research despite its cultural and economic relevance. The study identifies thematic clusters and proposes a conceptual link between ICH, soft power, and brand image. By laying a foundation for future empirical research, it provides insights for cultural branding strategies and policy development aimed at enhancing Spain's international image through heritage. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal of Arts Management, Law & Society is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal of Arts Management, Law & Society holder: Taylor & Francis Ltd dt: @attributes: year: 2026 holdings: @attributes: islocal: N |
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