The Influence of Intangible Cultural Heritage on Country Brand: Flamenco's Role in Shaping Spain's Image in North America.

This paper explores how Flamenco, as Intangible Cultural Heritage (ICH), contributes to Spain's country brand, with a focus on North American perceptions. Using a bibliometric and thematic review of literature from Scopus and Web of Science, it highlights the underrepresentation of Flamenco in brand...

Full description

Bibliographic Details

Published in:	Journal of Arts Management, Law & Society Vol. 56; no. 3; pp. 332 - 351
Main Authors:	Silva Eunapio da Conceição, Lorenna, Carrasco Gallego, Amália
Format:	Article
Published:	Taylor & Francis Ltd 2026
Subjects:	Flamenco Brand image Convention for the Safeguarding of the Intangible Cultural Heritage Soft power (Social sciences) Place marketing Cultural identity Spaniards North America Spain
Online Access:	View this record in EBSCOhost