Reconfiguring Tarbiyah for the Market: Subject-Making of Pious and Prosperous Muslims in Digital Pesantren.
This article examines the marketisation of alternative Islamic education in Indonesia through an ethnographic study of Pondok An-Najah, a 'Digital Islamic Boarding School' in Yogyakarta. I argue that Pondok An-Najah exemplifies how market forces are reshaping Islamic educational institutions. Market...
| Published in: | Humaniora (0852-0801) Vol. 37; no. 2; pp. 151 - 171 |
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| Format: | Article |
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Universitas Gadjah Mada, Faculty of Cultural Sciences
2025
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=195557723&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 195557723 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 08520801 MI64 jtl: Humaniora (0852-0801) issn: 08520801 maglogo: N pubinfo: dt: 2025 vid: 37 iid: 2 pid: 57674 pub: Universitas Gadjah Mada, Faculty of Cultural Sciences artinfo: ui: 195557723 10.22146/jh.108484 ppf: 151 ppct: 20 formats: tig: atl: Reconfiguring Tarbiyah for the Market: Subject-Making of Pious and Prosperous Muslims in Digital Pesantren. aug: au: Satya, Alvin Nugraha Kusuma affil: Department of Anthropology, Universitas Gadjah Mada, Indonesia su: Commercialization Subjectivity Neoliberalism Patronage Madrasahs Islamic education Entrepreneurship Corporate debt financing Indonesia Yogyakarta (Indonesia) sug: subj: Indonesia Yogyakarta (Indonesia) Commercialization Subjectivity Neoliberalism Patronage Madrasahs Islamic education Entrepreneurship Corporate debt financing keyword: alternative education consumerism digital pesantren marketisation neoliberalism subject-making ab: This article examines the marketisation of alternative Islamic education in Indonesia through an ethnographic study of Pondok An-Najah, a 'Digital Islamic Boarding School' in Yogyakarta. I argue that Pondok An-Najah exemplifies how market forces are reshaping Islamic educational institutions. Marketisation operates at two interconnected analytical levels. First, at the institutional level, neoliberalisation has transformed Islamic educational institutions, particularly in the case of Pondok An-Najah, into hybrid entities, functioning both as a religious educational institution and a sharia outsourcing company that manages santri as productive workers. Second, at the individual level, consumerisation becomes a mode of subject-making, as santri actively consume the institution's 'free education' and 'work relationship networks' to shape themselves into 'Muslim Winners'--a subjectivity combining Islamic piety with entrepreneurial aspirations. This reconfigures tarbiyah into a technology of the self that aligns santri aspirations with market ideas and ideals. However, this self-formation comes at a cost: to succeed in this internal market, santri must navigate the debt financing behind 'free education' and vulnerable patronage relations, which blur the boundaries between religious devotion and economic value extraction in the digital economy. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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