The PRESENT B2C IMPLEMENTATION FRAMEWORK.

The article introduces a new framework for business-to-consumer (B2C) application development that helps firms implement successful B2C sites. Exploring Internet Technologies alone is insufficient for implementing an electronic-commerce Web site. Any new technology is ultimately integrates into a la...

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Publicado en:	Communications of the ACM Vol. 49; no. 2; pp. 96 - 103
Autores principales:	Poon, Pak-Lok, Lau, Amy H. L.
Formato:	Artículo
Publicado:	Association for Computing Machinery Feb2006
Materias:	Electronic commerce Web services Business to consumer transactions Customer relations Business planning Websites Relationship marketing Internet Application software
Acceso en línea:	Ver este registro en EBSCOhost