DISSEMINATING SPIRITUAL BROADCAST CONTENT IN FAITH-BASED RADIO STATIONS: A PATHWAY TO RELIGIOUS IDENTITY ADHERENCE AMONG LISTENERS.
The broadcasting of spiritual content by faith-based radio stations in Kenya has not only strengthened the religious needs of a Christian audience but has also drawn them into the competitive media market. It is within this context of competition that this study sought to establish key factors influ...
| Published in: | Journal for the Study of Religions & Ideologies Vol. 25; no. 74; pp. 97 - 111 |
|---|---|
| Main Author: | |
| Format: | Article |
| Published: |
S.A.C.R.I. The Academic Society for the Research of Religions & Ideologies
Summer2026
|
| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=195684580&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 195684580 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 15830039 1CSK jtl: Journal for the Study of Religions & Ideologies issn: 15830039 maglogo: N pubinfo: dt: Summer2026 vid: 25 iid: 74 pid: 24535 pub: S.A.C.R.I. The Academic Society for the Research of Religions & Ideologies artinfo: ui: 195684580 ppf: 97 ppct: 14 formats: fmt: @attributes: type: P size: 1.8MB tig: atl: DISSEMINATING SPIRITUAL BROADCAST CONTENT IN FAITH-BASED RADIO STATIONS: A PATHWAY TO RELIGIOUS IDENTITY ADHERENCE AMONG LISTENERS. aug: au: KORIR, GEOFFREY affil: Maseno University, School of Arts and Social Sciences, Department of Communication and Media Technology, Maseno, Kenya su: Religious identity Radio broadcasting Media studies Broadcasting industry Media effects theory (Communication) Religious communities Kenya sug: subj: Kenya Religious identity Radio broadcasting Media studies Broadcasting industry Media effects theory (Communication) Religious communities keyword: Christianity Faith-based radio heterogeneous homogeneous Secular spiritual content ab: The broadcasting of spiritual content by faith-based radio stations in Kenya has not only strengthened the religious needs of a Christian audience but has also drawn them into the competitive media market. It is within this context of competition that this study sought to establish key factors influencing the framing and dissemination of faith-based radio content. This exploration was essential because faith-based radio stations must first strengthen their appeal to their relatively homogeneous Christian audience before extending to a more heterogeneous one. The review of generic studies in this paper was more theoretical than praxis-oriented by its exclusive focus, albeit rudimentarily, on the media effects theories that provide essential multi-reference terms for analysing key divaricate empirical findings and expending the methodological rigour for such an analytic portion by exploring the mediatization of Christianity through benign historical lenses. The investigation revealed from a functionalist perspective that the stations' attempts to incorporate secular issues as a diversification strategy were far-fetched and manifestly detrimental to their core mission. It is therefore crucial for these stations to broadcast wholesome spiritual content, as it is a powerful correlate to their mission and vision. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal for the Study of Religions & Ideologies is the property of S.A.C.R.I. The Academic Society for the Research of Religions & Ideologies and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal for the Study of Religions & Ideologies holder: S.A.C.R.I. The Academic Society for the Research of Religions & Ideologies dt: @attributes: year: 2026 holdings: @attributes: islocal: N |
|---|