DISSEMINATING SPIRITUAL BROADCAST CONTENT IN FAITH-BASED RADIO STATIONS: A PATHWAY TO RELIGIOUS IDENTITY ADHERENCE AMONG LISTENERS.

The broadcasting of spiritual content by faith-based radio stations in Kenya has not only strengthened the religious needs of a Christian audience but has also drawn them into the competitive media market. It is within this context of competition that this study sought to establish key factors influ...

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Publicado en:	Journal for the Study of Religions & Ideologies Vol. 25; no. 74; pp. 97 - 111
Autor principal:	KORIR, GEOFFREY
Formato:	Artículo
Publicado:	S.A.C.R.I. The Academic Society for the Research of Religions & Ideologies Summer2026
Materias:	Religious identity Radio broadcasting Media studies Broadcasting industry Media effects theory (Communication) Religious communities Kenya
Acceso en línea:	Ver este registro en EBSCOhost