| Sumario: | The article provides an overview of recent developments among several independent medical marketing agencies in 2025. LiveWorld, led by chairman and CEO Peter Friedman, increased its revenue to over $10 million and expanded its workforce to 100 employees, adding notable pharmaceutical clients such as AbbVie and Ionis Pharmaceuticals while introducing AI-driven services. Maricich Health grew its revenue to $4.25 million, expanded its staff, and opened new offices, focusing primarily on hospitals and health systems. Casual Precision saw moderate revenue growth to $5 million with a stable headcount, serving consumer health and telemedicine brands. Hedy & Hopp increased revenue to $6.3 million, expanded its remote workforce, added executive hires, and grew its client base mainly consisting of small health practices and individual healthcare providers.
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