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CASUAL PRECISION.

The article provides an overview of recent developments among several independent medical marketing agencies in 2025. LiveWorld, led by chairman and CEO Peter Friedman, increased its revenue to over $10 million and expanded its workforce to 100 employees, adding notable pharmaceutical clients such a...

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Publicado en:Medical Marketing & Media Vol. 61; no. 3; p. 150
Formato: brief item pictorial Journal Article
Publicado: Haymarket Media, Inc. Jun2026
Acceso en línea:Ver este registro en EBSCOhost
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        atl: CASUAL PRECISION.
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      ab: The article provides an overview of recent developments among several independent medical marketing agencies in 2025. LiveWorld, led by chairman and CEO Peter Friedman, increased its revenue to over $10 million and expanded its workforce to 100 employees, adding notable pharmaceutical clients such as AbbVie and Ionis Pharmaceuticals while introducing AI-driven services. Maricich Health grew its revenue to $4.25 million, expanded its staff, and opened new offices, focusing primarily on hospitals and health systems. Casual Precision saw moderate revenue growth to $5 million with a stable headcount, serving consumer health and telemedicine brands. Hedy & Hopp increased revenue to $6.3 million, expanded its remote workforce, added executive hires, and grew its client base mainly consisting of small health practices and individual healthcare providers.
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