The Representation of Help Givers in First Aid Instruction Materials: A Multimodal Reception Study.
This study explores how far a variety of choices in the visualization of help givers in first aid instruction materials can be associated the perception of these help givers in viewers. We present a reception study, in which we analyze 40 images from a first aid corpus by focusing on variations in t...
| Publicado en: | Health Communication Vol. 41; no. 11; pp. 1897 - 1910 |
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| Autores principales: | , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Oct2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=197184129&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 197184129 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 10410236 7LW jtl: Health Communication issn: 10410236 maglogo: N pubinfo: dt: Oct2026 vid: 41 iid: 11 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 197184129 190315924 197184129 197184129 10.1080/10410236.2025.2602078 197184129 ppf: 1897 ppct: 13 formats: tig: atl: The Representation of Help Givers in First Aid Instruction Materials: A Multimodal Reception Study. aug: au: Stamenković, Dušan van der Sluis, Ielka Wildfeuer, Janina affil: School of Culture and Education, Södertörn University sug: subj: First Aid Education Teaching Materials Photography Communication Caregivers Psychosocial Factors Perception Facial Expression Human Male Female Students, College Summated Rating Scaling Questionnaires Coefficient alpha Descriptive Statistics T-Tests Sex Factors Young Adult Male Female ab: This study explores how far a variety of choices in the visualization of help givers in first aid instruction materials can be associated the perception of these help givers in viewers. We present a reception study, in which we analyze 40 images from a first aid corpus by focusing on variations in their image type, perspective, camera angle, shot size, color, facial expression visibility, and gender. A total of 107 participants evaluated these images using 20 pairs of trait adjectives on a 6-point scale. Results indicate that drawings had a slightly higher positive composite score than photographs. Bird's-eye perspectives, front-facing camera angles, and full-body shots all yielded a higher positive composite score, which suggests a preference for visual cues related to directness and completeness. Color images were favored over grayscale. Interestingly, images with obscured facial expressions were rated higher, potentially due to reduced emotional cues allowing for individual interpretation. Images portraying female help givers consistently received higher positive scores than male help givers. These findings show the relation between visual design and the perceived positive characteristics of help givers. The insights can be useful in the process of optimizing first aid material design. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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