The Representation of Help Givers in First Aid Instruction Materials: A Multimodal Reception Study.

This study explores how far a variety of choices in the visualization of help givers in first aid instruction materials can be associated the perception of these help givers in viewers. We present a reception study, in which we analyze 40 images from a first aid corpus by focusing on variations in t...

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Bibliographic Details
Published in:Health Communication Vol. 41; no. 11; pp. 1897 - 1910
Main Authors: Stamenković, Dušan, van der Sluis, Ielka, Wildfeuer, Janina
Format: research tables/charts Journal Article
Published: Taylor & Francis Ltd Oct2026
Online Access:View this record in EBSCOhost