Dancing with Google's spiders.
The article focuses on shifting search engine visibility, as internet search engine Google reviews its content and adjusts its algorithms in what are called Google Dances. An industry is rising up dedicated to providing companies with search engine optimization (SEO). Mahesh Murthy, the founder of P...
| Publicado en: | Economist Vol. 378; no. 8468; pp. 14 - 16 |
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| Formato: | Artículo |
| Publicado: |
Economist Newspaper Limited
3/11/2006
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article focuses on shifting search engine visibility, as internet search engine Google reviews its content and adjusts its algorithms in what are called Google Dances. An industry is rising up dedicated to providing companies with search engine optimization (SEO). Mahesh Murthy, the founder of Pinstorm, a company based in Mumbai that is one of India's biggest SEO firms, says that the Google Dance and other similar algorithm updates are constantly getting better at detecting and "shutting out" cheaters. |
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