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Dancing with Google's spiders.

The article focuses on shifting search engine visibility, as internet search engine Google reviews its content and adjusts its algorithms in what are called Google Dances. An industry is rising up dedicated to providing companies with search engine optimization (SEO). Mahesh Murthy, the founder of P...

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Published in:Economist Vol. 378; no. 8468; pp. 14 - 16
Format: Article
Published: Economist Newspaper Limited 3/11/2006
Subjects:
Internet searching
Search engines
Online information services
American business enterprises
Computer software
Marketing
Online Access:View this record in EBSCOhost
Summary:The article focuses on shifting search engine visibility, as internet search engine Google reviews its content and adjusts its algorithms in what are called Google Dances. An industry is rising up dedicated to providing companies with search engine optimization (SEO). Mahesh Murthy, the founder of Pinstorm, a company based in Mumbai that is one of India's biggest SEO firms, says that the Google Dance and other similar algorithm updates are constantly getting better at detecting and "shutting out" cheaters.